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<\/p>\n About <\/i><\/p>\n <\/a><\/p>\n<\/li>\n <\/p>\n Visual Guidlines <\/i><\/p>\n <\/a><\/p>\n<\/li>\n <\/p>\n Communication Guidelines\u00a0<\/i><\/p>\n <\/a><\/p>\n<\/li>\n <\/p>\n Downloads\u00a0<\/i><\/p>\n <\/a><\/p>\n<\/li>\n<\/ul>\n <\/p>\n Our Mission <\/i><\/p>\n <\/a><\/p>\n<\/li>\n <\/p>\n Our Values <\/i><\/p>\n <\/a><\/p>\n<\/li>\n <\/p>\n Our Target Audience\u00a0<\/i><\/p>\n <\/a><\/p>\n<\/li>\n<\/ul>\n The blue.works brand represents a decade of expertise in application lifecycle management and quality service that empowers our customer’s business transformation.\u00a0<\/p>\n We strive to convey our values and qualities in the work we do and our public presentation. Our very own communication style and design language:\u00a0<\/p>\n Introducing \u00abAlpine Ice\u00bb.<\/b><\/p>\n<\/div>\n We empower our customer’s digital transformation through exceptional, innovative, and end-to-end application lifecycle management and business transformation solutions.<\/p>\n<\/div>\n As an interdisciplinary team, we cover all areas of the Application Lifecycle. We work closely and transparently<\/strong> with each other within blueworks, our partners and customers<\/strong> to implement the best solutions. We actively involve<\/strong> our customers in the implementation of their requirements, advise<\/strong> them, assist<\/strong> them and understand how to adapt<\/strong> best practices to the customer’s situation when needed with the goal to implement holistic<\/strong> business transformations solutions<\/strong>.\u00a0<\/p>\n We always have our finger on the pulse<\/strong> and actively shape the further development of tools.<\/p>\n As a basis for this, we live a feedback culture and accept failure as a learning opportunity<\/strong>. We constantly check<\/strong> whether we are on the right track and correct<\/strong> mistakes as soon as we recognize them – both at the level of each individual, the team, management and the company as a whole.<\/p>\n We share responsibility<\/strong>, we share success<\/strong> and we share knowledge<\/strong>.<\/p>\n<\/div>\n We recognize that we have multiple target audiences we need to address. We keep our communication clear and understandable for each persona: The CIO, the SAP Technology Lead, the Head of SAP Competence Center and the Project Lead, and our Partners.<\/p>\n With the CIO we communicate in common IT terms, elaborate complex contexts by using industry terminology and best practices. The SAP Basis Lead is familiar with SAP\u00ae-specific terminology and concepts. We approach them from an educational perspective. Whilst project leads require a more business centric, almost entrepreneurial approach.<\/p>\n In the end, the blue.works communication style brings together all stakeholders with a common understanding of the problem, the language used, and the proposed solutions.<\/p>\n<\/div>\n <\/p>\n Our Logo <\/i><\/p>\n <\/a><\/p>\n<\/li>\n <\/p>\n Our Claim <\/i><\/p>\n <\/a><\/p>\n<\/li>\n <\/p>\n Brand Colors\u00a0<\/i><\/p>\n <\/a><\/p>\n<\/li>\n <\/p>\n Font<\/i><\/p>\n <\/a><\/p>\n<\/li>\n <\/p>\n Typography Website<\/i><\/p>\n <\/a><\/p>\n<\/li>\n <\/p>\n Typography Documents<\/i><\/p>\n <\/a><\/p>\n<\/li>\n<\/ul>\n Our logo consists of the two words blue and works connected with a single dot. The \u00abo\u00bb in works is split into seven elements depicting the seven major steps of the application lifecycle: Requirement<\/strong>, Design<\/strong>, Build<\/strong>, Test<\/strong>, Deploy<\/strong>, Operate<\/strong>, and Optimize.<\/strong><\/p>\n<\/p>\n<\/div>\n Light logo (blue.works Blue) for dark backgrounds<\/p>\n<\/div>\n Light logo (Alpine Ice) for light The logo may not be altered, distorted, rotated or colored in any other colors. There always needs to be one \u00abo\u00bb-width of spacing between the logo and any other elements in all directions.<\/p>\n<\/div>\n For social media and online profiles, where a round or square profile image, or avatar is expected, the blue.works logo is split across two lines at the dot. The \u00abe\u00bb of blue and \u00abo\u00bb of works are vertically aligned.<\/p>\n The logo is combined with the primary gradient background.<\/p>\n<\/div>\n Certified Our claim is our promise to our customers:<\/span> We are experts at what we do, we have the experience and credentials to prove it, and we always deliver professional results.<\/p>\n<\/div>\n As an homage to our home and history, we draw inspiration from the ice and fauna of the Swiss Alps.<\/p>\n<\/div>\n The Rhone Glacier<\/p>\n<\/div>\n<\/li>\n Inside the Rhone Glacier<\/p>\n<\/div>\n<\/li>\n Lake Champf\u00e8r<\/p>\n<\/div>\n<\/li>\n<\/ul>\n blue.works Blue<\/p>\n Pantone\u00ae 2133 C<\/p>\n HEX #1D57A5<\/p>\n RGB 29, 87, 165<\/p>\n<\/div>\n<\/div>\n<\/li>\n Light Ice<\/p>\n Pantone\u00ae 2985 C<\/p>\n HEX #5BC2E7<\/p>\n RGB 91, 194, 231<\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n Spring Stem<\/p>\n Pantone\u00ae Green C<\/p>\n HEX #00AB84<\/p>\n RGB 0, 171, 132<\/p>\n<\/div>\n<\/div>\n<\/li>\n Spring Petal<\/p>\n Pantone\u00ae 7549 C<\/p>\n HEX #FFB600<\/p>\n RGB 255, 182, 0<\/p>\n<\/div>\n<\/div>\n<\/li>\n Spring Pistil<\/p>\n Pantone\u00ae 226 C<\/p>\n HEX #D00070<\/p>\n RGB 208, 0, 112<\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n Snow<\/p>\n \n HEX #FFFFFF<\/p>\n RGB 255, 255, 255<\/p>\n<\/div>\n<\/div>\n<\/li>\n Alpine Ice<\/p>\n \n HEX #F1F4F7<\/p>\n RGB 247, 247, 247<\/p>\n<\/div>\n<\/div>\n<\/li>\n Deep Glacier<\/p>\n \n HEX #003057<\/p>\n RGB 0, 48, 87<\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n Primary Gradient<\/p>\n Linear<\/p>\n Angle 45\u00b0<\/p>\nGood Design is Good Business<\/em><\/div>\nThomas Watson, Jr.<\/div>\nAbout<\/h2>\n
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\nOur Mission<\/h2>\n
\nOur Values<\/h2>\n
\nOur Target Audience<\/h2>\n
\nVisual Guidelines<\/h2>\n
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Every great design begins with an even better story.<\/em><\/div>\nLorinda Mamo<\/span><\/div>\nOur Logo<\/h2>\n
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backgrounds<\/p>\n<\/div>\n\nDigital Only<\/span> Social Media Avatars<\/h3>\n
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\n<\/p>\nOur Claim<\/h2>\n
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Business Transformation
Professionals.\u00a0<\/i><\/p>\n<\/div>\n\nBrand Colors<\/h2>\n
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<\/p>\n\nPrimary Colors<\/h3>\n
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\n\n\n\n\n\nSecondary Colors<\/h3>\n
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\n\n\n\n\n\nDigital Only<\/span> Gradient Backgrounds <\/h3>\n
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